Google dominates

Google dominates Indian Android app space

 

 It’s no surprise that Google’s Android platform has turned out to be the most budding platform. It’s also the case in the slightly more price sensitive Indian market. Apple’s iOS-based iPhones and iPads are still pretty expensive for mainstream consumption in the Indian market, but it’s not the case with Android. Nielsen, a research company has released a blog post that states that Google also happens to dominate the mobile app terrain in India. The report states that Indian smartphone users tend to spend roughly 40 percent of their time using data apps. Out of all the apps on the market space, the majority of 25 percent are made by Google.

 In terms of time spent, Google’s apps dominate in the Search, GPS, e-mail and streaming video sections. Other third party app developer apps are preferred as far as chat and social networking apps are concerned. For example, 99 percent of social networking apps used aren’t Google-based. It doesn’t appear as if Google+’s mobile app has taken off in India. The same goes with chat, where only 7 percent of the time is spent on Google-based chat applications. The Nielsen report also details age groups and the use of the popular Google apps, which you can find on the Nielsen report blog post. The report doesn’t really cover other apps across other platforms, so it’s hard to conclude, if these are the most popular apps in the Indian market today. However, considering how well Android is doing these days, it might be assumed that it’s the case.